In the third week of the Hacettepe IDEAL “First Step to Entrepreneurship” training, Dr. Lecturer Ayşegül Ermeç from Ankara Hacı Bayram Veli University and Zeynep Bostancı, Partner and Customer Management Specialist at Melo App, were the guest speakers. Following Ayşegül Ermeç’s session titled “Fundamentals of Marketing” in the first session, the program continued with Zeynep Bostancı’s talk on “Marketing for Startups” in the second session.