The “Strategy & SWOT Analysis” session of the Business Idea Development module in the Hacettepe IDEAL “First Step to Entrepreneurship” training program for the Fall Semester of the 2023-2024 academic year was held on November 17, 2023, from 10:00 to 12:00 in the Tuğrul Çubukçu Hall of the Faculty of Economics and Administrative Sciences (İİBF). Moderated by Dr. Hürcan Kabakcı from Hacettepe University’s Department of Business Administration, this week’s guests were İlkem Tünay, founder of Plankton & Refero Consulting, and Baran Çiçek, founder of FIORES GLOBAL and one of the Hacettepe IDEAL aspiring entrepreneurs from the 2022-2023 cohort.